Why radio and digital advertising work so well together

Our take on the current media landscape....

There was a time you could buy an ad in the Yellow Pages or place an ad in the local newspaper and wait for the phone to ring with business. Today, the yellow pages ends up in the trash before coming in to the house, and local newspapers are closing across the country. TV is in decline due to the skip-ability of commercial messages. As long as people drive to and from work radio advertising remains a viable way of reaching potential customers as over 90% of the country still listens to this form of media. 

Digital Advertising exploded and we saw a trend where large companies moved their entire budget in to the format. Recently, many of these companies have begun to diversify their ad budget spends back into traditional media. Radio advertising has seen a resurgence as a result because radio reaches potential customers at the closest point of purchase. Social media advertising continues to grow because of the way  it connects people and their opinions. A individual is more  likely to post a great experience they have had with a company as much as a negative experience. 

This is the principal upon  Well Versed Media was founded.  Take the best of the current digital products available and use them together to provide a balanced plan of attack to reach your best customers. 

We use radio advertising to activate interest and awareness. Every city has radio personalities with devoted listeners that are much more likely to try products and services endorsed by the personality. We call this endorsement radio, and it works! We like to have our clients record their own commercials in many cases because the radio format allows listeners to build a connection with the business owner. 

However,  it is easy to overpay for radio advertising as nearly all rate plans are negotiable, and unless you have been in the industry, you may be getting less exposure for your dollar. If you have tried radio and it did not work, it is generally for three primary reasons: Advertising on the wrong station, not having enough commercial messages to break through the clutter, and most often not having a compelling enough message to activate the listener to engage with you. 

Digital marketing and advertising has so many options, it is easy to get lost in the variety of opportunities. If you hear of event that will have a large number of potential customers, geofencing the event and sending ads for the next week is a great strategy. Or you can geofence a competitor and send ads to their devices with your message. One of the strongest attributes of digital advertising is trackability. You receive analytic reports to measure the results of your campaigns. Check out our menu of digital products on the services page and we will be happy to discuss them with you.

Finally, not all digital products are the same. Well Versed Media offers some of the best digital products available with pricing your company can afford. We will match the best digital assets to your business to achieve results.

Give us a call at 817-559-3813 or send us a message. Our initial meeting is free and without obligation.

We look forward to hearing from you!

The Well Versed Media Team 

To the Small Business Owner......

You are a special breed. You found something  you do well, and live and breath your business. You are likely highly competitive, and protective of your brand.

 But you may be at a disadvantage when it comes to marketing your company. There are so many choices; broadcast TV,  radio, digital, and email marketing to name a few. 

However, it’s easy to get lost in all of the opportunities. How do you know what options work best for your company? You are likely to be inundated by sales reps with solicitations claiming to have the best solutions for your business.

So how do you cut through the clutter? Simply put, marketing and advertising is letting your potential customers know who you are, what you do, and how to get a hold of you. It doesn’t matter if you’re in a highly competitive industry, or have a niche business. The bottom line is people will only use you or buy your services if YOU found a way to reach them.

Well Versed Media Has a 25 year track record of creating, implementing, and executing, campaigns that generate results. We realize your marketing resources are precious and cannot be wasted. Give us a call or drop us a line to schedule a free consultation.

The Well Versed Media Team


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